Discovery Questionnaire — Creative Alchemy

Section 01

About Your Business

The basics — who you are and what you do.

Business name

Your name and role

Email address

Phone number (optional)

Location(s)

Current website (if you have one)

Social media profiles (optional)

Facebook, Instagram, LinkedIn, etc. — paste the links or handles.

In a few sentences, what does your business do?

What makes your business different from your competitors?

What are the main services or products you offer?

How long has your business been operating?

Section 02

Your Goals

What you want to achieve with your website.

What's the main reason you're looking for a new website (or your first website)?

What do you want your website to achieve?

e.g., more enquiries, online bookings, showcase your work, sell products, establish credibility

Are there any specific problems you're hoping a new website will solve?

Where do most of your customers currently find you?

e.g., word of mouth, Google, social media, trade shows, referrals

Section 03

Your Customers

Understanding who you serve helps me design for them.

Who is your ideal customer?

Describe them in as much detail as you can — age, location, industry, what problem they have when they find you.

Is there anyone you specifically don't want to attract? (optional)

What questions do your customers most commonly ask before buying from you? (optional)

Section 04

Brand & Style Preferences

Your visual identity and what appeals to you.

Do you have an existing logo?

Yes — I'll send it separately No — I need a logo designed I have one but want it redesigned

Do you have existing brand colours?

Yes No — I'm open to suggestions Yes, but I want to change them

If you have brand colours, what are they? (optional)

List up to 3 websites you admire and what you like about each one

These don't have to be in your industry — just sites whose look and feel appeals to you.

Website 1 What do you like about it?

Website 2 (optional) What do you like about it?

Website 3 (optional) What do you like about it?

Are there any styles or design elements you definitely don't want? (optional)

Section 05

Tone of Voice

How your brand should sound and feel.

How would you describe the personality of your business? (Pick as many as feel right)

Professional & formal Friendly & approachable Bold & confident Warm & caring Playful & fun Premium & sophisticated Down-to-earth & practical

Anything else about your brand's personality? (optional)

If your business were a person, how would they speak to a customer? (optional)

Section 06

Content

What you have ready and what you'll need help with.

Do you have existing content (text, photos, videos) ready to use?

Yes — I have most of what I need Some — I'll need help with the rest No — I'll need content written and images sourced

Are you interested in blogging or publishing articles?

Yes, regularly Occasionally No, but I'd like to start No, and I'm not interested

Do you have professional photos of your business, team, or products?

Yes Some No — I'll need help with imagery

Section 07

Features & Functionality

What your website needs to do.

Any other features or functionality you need? (optional)

How many pages do you think you'll need?

1–5 pages (simple) 5–10 pages (standard) 10–20 pages (detailed) 20+ pages Not sure — happy for you to recommend

Section 08

Timeline & Budget

So I can recommend the right approach for you.

Is there a specific date you'd like the website launched by? (optional)

How would you describe your budget range?

Under $150/month (subscription) $150–$250/month (subscription) I'd prefer a one-off payment ($1,500–$5,000) I'm not sure — I'd like to discuss options

Would you like ongoing support after launch?

Yes — I want someone to manage everything Maybe — tell me more about what's included No — I just need the website built

Section 09

Anything Else

Last chance to tell me something important.

Is there anything else you'd like me to know? (optional)

Anything about your business, your goals, your concerns, or what matters most to you in this project.

How would you prefer to communicate during the project?

Email Phone Video call (Zoom, etc.) Text / messaging